You may be underestimating the feeble Bumper Sticker, but you’d be wrong to ignore such a powerful asset in your political toolkit. Consider again that 3×10 slice of shiny vinyl, that’s you and your campaign. You may not have the most influence, or the biggest teams working at your side, but what you do have is foresight and the incredible ability to reach thousands of people everyday, with the decisions you’re making now. The Political Bumper Sticker has been apart of politics for many years and have grown into a cultural icon in themselves- here’s how.
From catchy taglines to political digs at your opponent’s, Political Bumper Stickers have been given a ‘get out of jail free’ card in the sense that Bumper Stickers are allowed to be a little rough around the edges and push the edges of being politically correct. Where the nature of this ‘edge’ came from with bumper stickers is hard to pin down, but we can all agree to have laughed more than once at the salty humor of a wise bumper sticker. How this can work for your campaign is dependent on your campaign, but we’re confident Political Bumper Stickers can work for your campaign.
Your logo is the heart of the visual side of your campaign, it wraps and binds your message together in a way that is completely subliminal and responsive to your audiences expectations. Using your Bumper Sticker for campaign awareness is a tried and true method, but in particular it drives up the visual association of colors and shapes to your campaign. Consider for instance presidential candidate Hillary Clinton and her campaign logo, regardless of her politics we can see the logo itself has become synonymous with her campaign. Both representing her name and conveying a sense of movement. You could (and they have) place this logo on a bumper sticker alone without any additional text and it would be enough for general audiences to understand and most importantly, spread awareness.
All of this of course leads us to one of the biggest benefits of Political Bumper Stickers: Massive political awareness. Bumper Stickers are easy to hand out and considering America stands as the leader in Bumper Sticker use, you can expect a large demographic will endorse your campaign enough to actually apply the vinyl sticker. But once that act of application has been achieved, everything changes from that point on. No longer are you convincing just one potential voter, but now the hundreds or thousands of cars and pedestrians that potential voter will see in a day. When we as responsible political marketers see those kinds of returns after spending pennies on the dollar per Bumper Sticker, it’s easy to understand why they’ve become a favorite in the political realm.
When considering the pillars of your marketing campaign for your political campaign, keep in the mind the uses and benefits of political bumper stickers. Use the widespread attention your taglines, political digs, or logo will generate to help push your campaign to the next level.
