Variable Data Printing
Unleash The Power of Personalized Mail
Your customers are unique. Don't you think your print jobs should be too.
Variable Data Printing - Proven Results
Increase response rates to your mailing campaigns with variable data printing.
Interact With Your Audience
Take it a step further with QR codes and Personal URL's.
Save Money With Variable Data Printing
Print only what you need (depending on the size of your database)
Customized VDP Solutions Tailored To You
We can help with the design and mailing of your marketing piece.
Increase Response Rates With Variable Data Printing
What is variable data printing? Variable data printing (also referred to as one-to-one marketing or personalized printing) enables the "mass-customization" of documents as opposed to the "mass-production" of a single document. This enables you to change text, graphics, and images from one printed piece to the next so that you can deliver a custom message for each recipient. The more personalized the mailer is to an individual, the greater the response rate it will receive.
- Variable data printing has been shown to greatly increase response rates, when compared to the more traditional "shotgun" mailing campaign.
Wow! we saw an 80% improvement in response rates with our variable data marketing piece.
Samantha Bailey- Tallahassee, FLWhy SpeedySignsUSA.com?
- Lowest Prices Guaranteed
- Find the same product online for less & we will refund the difference.
- Design your signs online!
- Our easy to use online design tool makes it easy to create signs online!
- We’re more than just signs
- Spread your message with banners, business cards, flyers and more!
- Order a little, order a lot
- We have no minimum order quantities. The more you order the more you save.
Increase The Effectiveness of Your Direct Mail Campaigns With Variable Data Printing
Variable data printing (VDP) is one of the most effective methods to use when implementing a direct mail or promotional campaign. Customizing each piece with personalized information adds a special touch to an otherwise generic piece. Variable data has been proven to increase response rates, Wikipedia reports that that return of variable data print pieces vary from double to 10-15 times the rate of generic pieces. Now that's pretty impressive. How do your marketing pieces stack up?
The secret behind the effectiveness of varaible data printing compared to non-personalized mailers is that the personalized pieces not only capture attention, but back it up with content relevant to each unique recipient. And when you talk with recipients personally, using text, imagery and offers customized to their unique needs and desired, a few things happen:
- Average order sizes improve
- Cost per response decreases
- Repeat business increases
Variable data printing is a great solution for direct mail pieces, promotional flyers, or any other type of product where you want to speak directly to your customer with a customized message which is unique to them, even if it's just making creative use of their first name. The only limit to variable data printing is your imagination. Consider the power of being able to create a totally unique mailing piece based on the recipients age, gender, interests, and buying habits. The possibilities are endless.
How Does it Work?
Variable data pieces are created by picking the information from your database and matching them to rules that have been set up within the variable data software. The elements that can be changed by using variable data can be text, graphics, photo's and colors. Thus delivering a completely personalized message to your audience.
Variable Data Printing: Part of Your Multi Channel Arsenal
In addition to personalized direct mail, your database information can be used to create highly relevant personalized QR codes, personal URL's and email marketing.
Getting Started
Before jumping feet first in to variable data printing campaign we recommend that you first test drive a variable data printing campaign with a relatively simple project, such as:
- Sending personalized thank you cards containing special offers or a personalized message.
- Test the power of variable data printing by sending a customized and non-customized mailing to a sample group of individuals in your database to see which one yields better results.
How Can I Use Variable Data Printing to Market My Business or Services?
If you would like to learn more about our variable data printing solutions, please contact us today at 1-800-257-6091 and speak with one of our print marketing specialists. We look forward to showing you all the possibilities that variable data printing has to offer, and find the best way you can implement it within your business.
