Test your campaign message

As we mentioned before there is much similarity between a marketing campaign and a political campaign. If you’re new to the campaign trail you generally have two options on how to decide which details to include (e.g. what colors to use, whether the wording of your message is effective etc…). You can go on the advice and experience of others, or decide by trial and error. Now seeing as trial and error isn’t really that feasible of an option that leaves the former.

Going on the advice of an experienced advisor is not something that we recommend doing away with, but if we were treat this as a marketing campaign, there is one piece of technology that can help you get near real time information as to whether a color scheme or phrase is effective which allows you to make the change in time to potentially salvage the election.

QR or Quick Response codes are two dimensional barcodes that are used to store and share information. They allow those who have a mobile phone with a barcode scanner to scan the code, and automatically be taken to your website, social media page, or display practically any other information you can think of. They can instantly connect with you and your campaign directly from the road side, sidewalk, or other venue that your signs are displayed.

Combining this technology with a Google Analytics tracking code implemented on whatever site the QR code takes them to allows you to see things such as how many visitors are coming to your site, how long they are staying, what pages they are looking and where they are coming from. So, to test which color scheme is working (for example) each color sign would have a different QR code that would go to a slightly different web page and by tracking both of these pages you could see what kind of results you are achieving.