How to design great political signs

There are many elements that can be included on a yard sign, but only a few that really should be included on one. One of the biggest mistakes that candidates tend to make is putting too much information on their yard signs. The one thing to keep in mind when designing a yard sign is to keep it short and simple, the primary function of these yard signs is name recognition. Your voters need to be able to receive and process the information in 3-5 seconds, so it is your job to ensure that they can receive that necessary information in that short amount of time. The key areas of a sign can be broken down into two areas, content and design.

Content

In order for your constituents to pick up the pertinent information in such a short amount of time, make sure there is logical prominence to the content of your sign. In order to determine the most prominent element on your yard sign, you need to ask yourself the following: If the voters could only retain one thing from my sign, what would it be? Make this the largest portion of your sign. To add content hierarchically, continue to ask what the next thing you would want them to retain would be.

Design

At this point, you have your content arranged, but if you choose the wrong colors for your signs, the content won’t matter and you will have wasted the money time spent on developing these signs. The colors need be attention grabbing, yet still legible. He two most eye-catching colors are orange yellow as they reflect the most light. However, when they are layered together, they conflict each other and render the sign useless. The colors you choose should be contrasting with each other, so if you choose a dark background, choose a bright color for the content or vice versa.

You will also need to keep your opponents color scheme in mind, as you don’t want your voters getting confused. When it comes to choosing a successful font for your content, you need to be sure that it is legible and straightforward. A San-Serif is typically good choice for legibility, but there are Serif fonts that can be used if you want a more classic feel. If your voters can’t understand the text, you will have wasted all of the time and money spent on developing and distributing the signs.

Conclusion

In short, the elements you need to consider in a political yard sign are short and simple content, eye-catching contrasting colors, and a font that is immediately legible.