3 creative ways to place your election yard signs

We all know that the purpose of yard signs is to increase momentum and name recognition. Typically, campaigns try to “flood” their components out by putting up more signs than their opponents. The problem with this is that it is a very common strategy. Everyone is trying to do this. So, in order to help you get around this cycle of sign flooding, we have listed a few creative ways to place your election signs, to get the jump on the competition.

High Traffic Targeting

The typical process of placing yard signs involves a request being made as they make their normal door to door rounds. While this is a great effective strategy, it is also very time and labor intensive.

At the start if your political sign campaign, create a list of the intersections and thoroughfares with the highest amount of traffic. Then, have a team go out and specifically target those areas. The best way to go about doing this is to have the team knock on the doors of party voters in those high traffic areas and ask if they would put up a yard sign in support of you. Then, have the team move on to the next targeted area and go through the process again. Another team of volunteers can come back through and hit the rest of the neighborhood during the normal door-to-door campaign.

Super Supporters

Maintaining a “Super-Supporter List” is an excellent strategy for incumbents or those who already have promised support. Most incumbents notice that they are putting up signs in the same yards election after election. This stands to reason as they are the die hard, grass roots supporters and put up the returning politician’s signs year after year.

Next time you run, or if you have a list of promised supporters, call them and try and get signs in their yards as soon as the signs come in, instead of waiting to putting them up during the normal door-to-door campaign. This is a great way to get 50 to 100 signs up and visible in a matter of a day or two.

Neighborhood Yard Sign Captains

A number of campaigns have found it very effective to recruit party voters in a large community networks to be “Yard Sign Captains”. These leaders are tasked with placing 10-20 or more of your political yard signs throughout a defined “Yard Sign Rush” These “Captains” may be also be your campaign district’s leaders or may be recruited specifically for this rush.

Next time you run for office, don’t place your signs willy-nilly like others do. Attack it with a plan and make concentrated effort to do it a manner that is quick and effective.